Last updated: October 20, 2026
Data controller
NextGen Commerce ApS is the data controller for the information we process about you and your children on myminimindset.com.
NextGen Commerce ApS, Sandvigvej 2, 7400 Herning, Denmark
CVR no. 37631450 · hello@myminimindset.com · +45 20 97 82 99
What information, why and for how long
| Situation | Information | Purpose | Legal basis | Retention |
|---|---|---|---|---|
| Purchase | Name, email, address, phone, order, payment status and your consent to digital delivery | To make, deliver and handle your order and any complaints about defects | Contract (GDPR Art. 6(1)(b)) | As long as needed for the purchase and the right to complain about defects (2 years) |
| The child in the book | The child’s first name, gender, age or birth month and the choices you make about appearance (e.g. skin tone, hairstyle, glasses and clothes). For sibling books, also the baby’s name. Your message in the book | To make the personalized product you ordered | Contract (Art. 6(1)(b)) | Together with the order |
| My family | The children’s first names, birth months and appearance, which you save yourself | So you can choose your children on all products without designing them again | Your consent (Art. 6(1)(a)) | Stored in your own browser. If you are a customer, they are also stored on your customer profile until you delete them or ask us to |
| Bookkeeping | Order and payment information | To comply with the Danish Bookkeeping Act | Legal obligation (Art. 6(1)(c)) | 5 years from the end of the financial year |
| Newsletter | Email and, if you choose, the children’s first names and birth months | To send ideas, news and greetings for birthdays and Christmas | Consent (Art. 6(1)(a)) | Until you unsubscribe |
| Contact | Name, email, order number and your message | To reply to you | Legitimate interest (Art. 6(1)(f)) | 12 months after the last contact |
| Cookies | See the cookie policy | Operation, statistics and possibly marketing | Necessary: legitimate interest. Others: consent | See the cookie policy |
About children’s information
We only use the information about the child that is needed to make the product: first name, gender, age and appearance. We do not ask for the child’s last name, address, photos or any other information. The information is provided by an adult, and it is never used for anything other than what is described here.
Who we share information with
We never sell your information. We use these data processors, who may only use the information according to our instructions:
- Shopify (Shopify International Limited, Ireland) runs the web shop, the cart, the customer profiles and our emails.
- Vipps MobilePay and other payment providers you choose at checkout process your payment. We never see your card details.
- Our print shop receives the name, address and the finished print file so they can print and ship your item.
- Our accounting system is used for bookkeeping.
Shopify may transfer information to countries outside the EU, e.g. Canada and the USA. This is done under the European Commission’s standard contractual clauses or another valid transfer mechanism.
Your rights
You have the right to access, correct and delete your information, to restrict or object to the processing and to receive your information (data portability). If you have given consent, you can always withdraw it. You can delete children in My family yourself on the My family page. Write to hello@myminimindset.com if you want to exercise your rights.
You can file a complaint with the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, datatilsynet.dk.